They are functional or decorative, promotional products are articles of merchandise that are used in marketing and advertising. Promotional Products – sometimes called “advertising specialties” – is simply the process of placing your logo or advertising message on items such as pens, hats, t-shirts, coffee cups, calendars, note pads, etc., and then giving these items away to your target customers/clients. When they are imprinted with a company’s name, logo or message, inexpensive promotional items are often given freely to advertise a business or promote an organization or event. More valuable promotional items are frequently used as incentives, awards and gifts
I have to be honest and tell you that a lot of marketing and advertising firms view specialty advertising as “trash and trinkets” and don’t really give it much consideration when developing their clients’ marketing mixes. Because when used properly, specialty advertising can help build your business as an integral part of your overall marketing strategy.
Here are a few of the ways that specialty advertising can help you grow your sales build brand awareness: